Predictive Analytics The Power to Predict Who Will Click, Buy, Lie, or Die

Siegel, Eric

Predictive Analytics The Power to Predict Who Will Click, Buy, Lie, or Die Eric Siegel - U.S.A. John Wiley & Sons 2013 - 302tr. hardcover, illustration 24 cm

In this rich, fascinating—and surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day... Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections...

9781118356852


Social sciences
Psychology

303.49 / S571-E68