The Tipping Point How little things can make a big difference Malcolm Gladwell

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TextLanguage: English Publication details: U.S.A.; Back Bay Books; 2002Description: 301tr; Paperback; 22cmISBN:

9780316346627

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DDC classification:

302
M243-G54

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Summary: New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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	Sách	Thư Viện Cơ Đốc									Available			TVCD-12066

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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