Misbehaving The Making of Behavioral Economics Richard H. Thaler

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Material type:

TextLanguage: English Publication details: U.S.A.; W.W. Norton & Company; 2015Description: 415tr; paperback, illustration; 21 cmISBN:

9780393352795

Subject(s):

Psychology

DDC classification:

330.019
T365-R51

Online resources:

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Summary: Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber

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	Sách	Thư Viện Cơ Đốc									Available			TVCD-15499

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber

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