What are the origin and meaning of the words `greed is idolatry` found in Ephesians 5:5 and Colossians 3:5? In what sense is the greedy guilty of idolatry? Many different answers have been given to this question throughout the history of interpretation. A consensus exists on only one score - that the expression serves to vilify greed. Brian Rosner takes on the challenge of interpretation by tackling the phrase as a metaphor, structuring his argument around an intriguing comparison to mountain climbing. From this vantage point, he offers a history of interpretation of the phrase, including a study of the origin of the concept of idolatrous greed in biblical and Jewish sources. Rosner concludes that the comparison of greed with idolatry teaches that to desire to acquire and keep for oneself more money and material things is an attack on God's exclusive right to human love, trust, and obedience. With this work comes an understanding of familiar terms - `greed,` `idolatry,` and even `God`--Challenging both the church as a whole and individual believers to consider the far-ranging implications of our materialistic world.