01188nam a2200325 a 450000500170000000800200001702000180003702000110005504000330006604100080009908200100010708200130011711000280013024500350015824500660019324500590025925000260031826000170034426000220036126000090038330000110039230000420040330000160044549000270046152002380048853400550072665000280078170000200080971000330082920260119070859.02023-01-06 11:43:09 a9786049317620 c199000 cThư Viện Cơ Đốc avie a658.8 bM345-L96 aHarvard Business Review aMarketing chiến lược bXây dựng thương hiệu trong kỷ nguyên số cDavid C. Edelman, Roland T. Rust, Christine Moorman... aTái bản lần 1 aHà Nội bCông thương c2019 a200tr. bBìa mềm màu vàng, trắng c20.5x26.5cm aHavard Business review aGồm các bài viết về chuyên đề marketing chiến lược: Chăm sóc khách hàng, tái sáng tạo marketing, quản lý khách hàng, tương tác khách hàng, dịch vụ khách hàng... aTên sách tiếng Anh: On Strategic Marketing aKinh doanh -- Marketing aRust, Roland T. aHavard Business Review Press