Gladwell, Malcolm  1963- <br/><br/>
The Tipping Point  How little things can make a big difference 
Malcolm Gladwell 
 - U.S.A.  Back Bay Books  2002 
 - 301tr.  Paperback  22cm 
<br/><br/> New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. 
<br/><br/><label>ISBN: </label>9780316346627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Psychology<br/>Emotions -- Social aspects<br/>Health
<br/><br/><label>Dewey Class. No.: </label>302  / M243-G54