TY - BOOK AU - Gladwell, Malcolm AU - AU - TI - The Tipping Point SN - 9780316346627 U1 - 302 CY - U.S.A. KW - Psychology KW - Emotions -- Social aspects KW - Health N2 - New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point UR - https://data.thuviencodoc.org/books/12215/52.jpg ER -