Heinrichs, Jay <br/><br/>
Thank You for Arguing  What Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion 
Jay Heinrichs 
 - U.S.A.  Three Rivers Press  2013 
 - 408tr.  Paperback  24cm 
<br/><br/> Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The timetested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of ""code"" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy 
<br/><br/><label>ISBN: </label>9780385347754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rhetoric<br/>Communication in personnel management<br/>Business & Economics -- Leadership
<br/><br/><label>Dewey Class. No.: </label>303.342  / J42-H47