01359nam a2200289 a 450000500170000000800200001702000180003704100080005508200120006308200120007510000190008710000110010624500260011724500880014324500180023126000110024926000230026026000090028330000110029230000140030330000090031752005830032665000130090965000420092265000390096485600660100320260119071117.02023-09-21 13:05:50  a9780385347754  aeng  a303.342  bJ42-H47  aHeinrichs, Jay  eAuthor  aThank You for Arguing  bWhat Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion  cJay Heinrichs  aU.S.A.  bThree Rivers Press  c2013  a408tr.  bPaperback  c24cm  aThank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The timetested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of ""code"" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy  aRhetoric  aCommunication in personnel management  aBusiness & Economics -- Leadership4 uhttps://data.thuviencodoc.org/books/12219/57.jpgyCover Image