01459nam a2200325 a 4500 20260119071117.0 2023-09-21 13:05:50 9780385347754 eng 303.342 J42-H47 Heinrichs, Jay Author Thank You for Arguing What Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion Jay Heinrichs U.S.A. Three Rivers Press 2013 408tr. Paperback 24cm Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The timetested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of ""code"" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy Rhetoric Communication in personnel management Business & Economics -- Leadership https://data.thuviencodoc.org/books/12219/57.jpg Cover Image Nguyễn Thị Kim Phượng 230911TBN 12070 12070 0 0 0 0 TVCD TVCD 2026-01-20 0.00 0 TVCD-12070 0.00 BK