Thank You for Arguing <subTitle>What Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion</subTitle> </titleInfo> <titleInfo> <title/> </titleInfo> <name type="personal"> <namePart>Heinrichs, Jay</namePart> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> </name> <name type="personal"> <namePart/> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> <role> <roleTerm type="text">Author</roleTerm> </role> </name> <typeOfResource>text</typeOfResource> <originInfo> <place> <placeTerm type="code" authority="marccountry">5:5</placeTerm> </place> <place> <placeTerm type="text">U.S.A</placeTerm> </place> <publisher>Three Rivers Press</publisher> <dateIssued>2013</dateIssued> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">eng</languageTerm> </language> <physicalDescription> <extent>408tr.</extent> <extent>Paperback</extent> <extent>24cm</extent> </physicalDescription> <abstract>Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The timetested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of ""code"" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy</abstract> <note type="statement of responsibility">Jay Heinrichs</note> <subject> <topic>Rhetoric</topic> </subject> <subject> <topic>Communication in personnel management</topic> </subject> <subject> <topic>Business & Economics -- Leadership</topic> </subject> <classification authority="ddc">303.342</classification> <classification authority="ddc">J42-H47</classification> <identifier type="isbn">9780385347754</identifier> <identifier type="uri">https://data.thuviencodoc.org/books/12219/57.jpg</identifier> <location> <url displayLabel="Cover Image">https://data.thuviencodoc.org/books/12219/57.jpg</url> </location> <recordInfo> <recordCreationDate encoding="marc">2023-0</recordCreationDate> <recordChangeDate encoding="iso8601">20260119071117.0</recordChangeDate> </recordInfo> </mods>