TY  - BOOK
AU  - Heinrichs, Jay
AU  - 
TI  - Thank You for Arguing
SN  - 9780385347754
U1  - 303.342 
CY  - U.S.A.
KW  - Rhetoric
KW  - Communication in personnel management
KW  - Business & Economics -- Leadership
N2  - Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The timetested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of ""code"" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy
UR  - https://data.thuviencodoc.org/books/12219/57.jpg
ER  -