01829nam a2200325 a 4500 20260119071442.0 2024-08-12 11:05:05 9781350176010 eng 270.82 C543-E99 Chitando, Ezra Editor Innovation and Competition in Zimbabwean Pentecostalism Megachurches and the Marketization of Religion Ezra Chitando UK Bloomsbury Academic 2021 244tr. Hardcover, Illustration 24 cm Using the concept of a ""religious market"", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients. Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain. Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion. Pentecostal churches Christianity -- Africa Sociology https://data.thuviencodoc.org/books/15189/9.jpg Cover Image Huỳnh Thị Ngọc Bích 231010 TKH 15040 15040 0 0 0 0 TVCD TVCD 2026-01-20 0.00 0 TVCD-15040 0.00 BK