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  <titleInfo>
    <title>Dark Data</title>
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  <titleInfo>
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    <subTitle>Why What You Don’t Know Matters</subTitle>
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  <name type="personal">
    <namePart>Hand, David J.</namePart>
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    <publisher>Princeton University Press</publisher>
    <dateIssued>2020</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
    <extent>330tr.</extent>
    <extent>hardcover</extent>
    <extent>22 cm</extent>
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  <abstract>In Dark Data, data expert David Hand takes us on a fascinating and enlightening journey into the world of the data we don't see. Dark Data explores the many ways in which we can be blind to missing data and how that can lead us to conclusions and actions that are mistaken, dangerous, or even disastrous. Examining a wealth of real-life examples, from the Challenger shuttle explosion to complex financial frauds, Hand gives us a practical taxonomy of the types of dark data that exist and the situations in which they can arise, so that we can learn to recognise and control for them.</abstract>
  <note type="statement of responsibility">David J. Hand</note>
  <subject>
    <topic>Science</topic>
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  <classification authority="ddc">519.5</classification>
  <classification authority="ddc">H236-D25</classification>
  <identifier type="isbn">9780691182377</identifier>
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