Ariely, Dan <br/><br/>
Predictably Irrational  The Hidden Forces That Shape Our Decisions 
Dan Ariely 
 - Revised and Expanded Edition 
 - U.S.A.  Harper Perennial  2010 
 - 349tr.  paperback  20 cm 
<br/><br/> Every day, thousands of decisions-both big and small-make up our daily lives. We may think we make the most rational decisions, but in reality our brain frames our options in completely irrational ways before we even make a choice. In Predictably Irrational, Dan Ariely reveals that this irrational decision-making is actually based on predictable patterns, and by recognizing these patterns we can all make better decisions in every aspect of our lives. You will learn: ʺ Why comparing options leads to bad decisions ʺ Why a free gift might end up costing you more than you ever planned to spend ʺ How marketers use your brain's irrational thought patterns to manipulate you, and how you can fight back 
<br/><br/><label>ISBN: </label>9780061353246 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Psychology
<br/><br/><label>Dewey Class. No.: </label>153.83  / A696-D17