01475nam a2200313 a 4500 20260119071515.0 2024-10-24 13:31:13 9780061353246 eng 153.83 A696-D17 Ariely, Dan Author Predictably Irrational The Hidden Forces That Shape Our Decisions Dan Ariely Revised and Expanded Edition U.S.A. Harper Perennial 2010 349tr. paperback 20 cm Every day, thousands of decisions-both big and small-make up our daily lives. We may think we make the most rational decisions, but in reality our brain frames our options in completely irrational ways before we even make a choice. In Predictably Irrational, Dan Ariely reveals that this irrational decision-making is actually based on predictable patterns, and by recognizing these patterns we can all make better decisions in every aspect of our lives. You will learn: ʺ Why comparing options leads to bad decisions ʺ Why a free gift might end up costing you more than you ever planned to spend ʺ How marketers use your brain's irrational thought patterns to manipulate you, and how you can fight back Psychology https://data.thuviencodoc.org/books/15654/250.jpg Cover Image Lê Phước Thắng TVCD 2024 15505 15505 0 0 0 0 TVCD TVCD 2026-01-20 0.00 0 TVCD-15505 0.00 BK