Predictably Irrational <subTitle>The Hidden Forces That Shape Our Decisions</subTitle> </titleInfo> <titleInfo> <title/> </titleInfo> <name type="personal"> <namePart>Ariely, Dan</namePart> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> </name> <name type="personal"> <namePart/> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> <role> <roleTerm type="text">Author</roleTerm> </role> </name> <typeOfResource>text</typeOfResource> <originInfo> <place> <placeTerm type="code" authority="marccountry">1:1</placeTerm> </place> <place> <placeTerm type="text">U.S.A</placeTerm> </place> <publisher>Harper Perennial</publisher> <dateIssued>2010</dateIssued> <edition>Revised and Expanded Edition</edition> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">eng</languageTerm> </language> <physicalDescription> <extent>349tr.</extent> <extent>paperback</extent> <extent>20 cm</extent> </physicalDescription> <abstract>Every day, thousands of decisions-both big and small-make up our daily lives. We may think we make the most rational decisions, but in reality our brain frames our options in completely irrational ways before we even make a choice. In Predictably Irrational, Dan Ariely reveals that this irrational decision-making is actually based on predictable patterns, and by recognizing these patterns we can all make better decisions in every aspect of our lives. You will learn: ʺ Why comparing options leads to bad decisions ʺ Why a free gift might end up costing you more than you ever planned to spend ʺ How marketers use your brain's irrational thought patterns to manipulate you, and how you can fight back</abstract> <note type="statement of responsibility">Dan Ariely</note> <subject> <topic>Psychology</topic> </subject> <classification authority="ddc">153.83</classification> <classification authority="ddc">A696-D17</classification> <identifier type="isbn">9780061353246</identifier> <identifier type="uri">https://data.thuviencodoc.org/books/15654/250.jpg</identifier> <location> <url displayLabel="Cover Image">https://data.thuviencodoc.org/books/15654/250.jpg</url> </location> <recordInfo> <recordCreationDate encoding="marc">2024-1</recordCreationDate> <recordChangeDate encoding="iso8601">20260119071515.0</recordChangeDate> </recordInfo> </mods>