TY  - BOOK
AU  - Ariely, Dan
AU  - 
TI  - Predictably Irrational
SN  - 9780061353246
U1  - 153.83 
CY  - U.S.A.
KW  - Psychology
N2  - Every day, thousands of decisions-both big and small-make up our daily lives. We may think we make the most rational decisions, but in reality our brain frames our options in completely irrational ways before we even make a choice. In Predictably Irrational, Dan Ariely reveals that this irrational decision-making is actually based on predictable patterns, and by recognizing these patterns we can all make better decisions in every aspect of our lives. You will learn: ʺ Why comparing options leads to bad decisions ʺ Why a free gift might end up costing you more than you ever planned to spend ʺ How marketers use your brain's irrational thought patterns to manipulate you, and how you can fight back
UR  - https://data.thuviencodoc.org/books/15654/250.jpg
ER  -