01563nam a2200325 a 450000500170000000800200001702000180003704100080005508200110006308200130007410000160008710000110010324500270011424500470014124500150018825000330020326000110023626000210024726000090026830000110027730000140028830000100030252007110031265000150102385600670103891100310110595700140113699900170115095200700116720260119071515.02024-10-24 13:31:13  a9780061353246  aeng  a153.83  bA696-D17  aAriely, Dan  eAuthor  aPredictably Irrational  bThe Hidden Forces That Shape Our Decisions  cDan Ariely  aRevised and Expanded Edition  aU.S.A.  bHarper Perennial  c2010  a349tr.  bpaperback  c20 cm  aEvery day, thousands of decisions-both big and small-make up our daily lives. We may think we make the most rational decisions, but in reality our brain frames our options in completely irrational ways before we even make a choice. In Predictably Irrational, Dan Ariely reveals that this irrational decision-making is actually based on predictable patterns, and by recognizing these patterns we can all make better decisions in every aspect of our lives. You will learn: ʺ Why comparing options leads to bad decisions ʺ Why a free gift might end up costing you more than you ever planned to spend ʺ How marketers use your brain's irrational thought patterns to manipulate you, and how you can fight back  aPsychology4 uhttps://data.thuviencodoc.org/books/15654/250.jpgyCover Image  aLê Phước Thắng  aTVCD 2024  c15505d15505  00104070aTVCDbTVCDd2026-01-20g0.00l0pTVCD-15505v0.00yBK