02357nam a2200361 a 450000500170000000800200001702000180003702000110005504100080006608200100007408200120008410000190009624500230011524500780013824500530021625000170026926000260028626000100031226000090032230000110033130000360034230000140037852012450039253400830163765000280172065000140174870000240176285600750178691100320186195700150189399900170190895200700192520260119071554.02025-01-10 10:32:34 a9786041141308 c100000 avie a658.8 bK87-P55 aKotler, Philip aTiếp Thị 4.0 bDịch chuyển từ truyền thống sang công nghệ số cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan aIn lần 8 aTp. Hồ Chí Minh bTrẻ c2019 a262tr. bBìa mềm hình minh họa c13x20.5cm aQuyển cẩm nang vô cùng cần thiết cho những người làm marketing trong thời đại số. Được viết bởi cha đẻ ngành tiếp thị hiện đại, quyển sách sẽ giúp bạn lèo lái thế giới không ngừng kết nối và khách hàng không ngừng thay đổi để có được nhiều khách hàng hơn, hiệu quả hơn. Ngày nay khách hàng không có nhiều thời gian và sự chú ý dành cho thương hiệu của bạn – và họ còn bị bao quanh bởi vô số các chọn lựa. Bạn phải tách khỏi đám đông, phải nổi trội, để gây sự chú ý và truyền đạt thông điệp mà khách hàng muốn nghe. Marketing 4.0 tận dụng tâm lý thay đổi của khách hàng để tiếp cận nhiều khách hàng hơn và khiến họ gắn bó với thương hiệu hơn bao giờ hết. Quyển sách cho bạn kiến thức sâu rộng để bạn thành công trong thế giới tiếp thị ngày nay: Khám phá những nguyên tắc mới trong tiếp thị aNguyên tác tiếng Anh: Marketing 4.0: Moving from raditional to Digital aKinh doanh -- Marketing aMarketing aKartajaya, Hermawan4 uhttps://data.thuviencodoc.org/books/16222/tiep-thi-40.jpgyCover Image aNguyễn Khánh Lan Dung a240708 PHT c16073d16073 00104070aTVCDbTVCDd2026-01-20g0.00l0pTVCD-16073v0.00yBK