Siegel, Eric <br/><br/>
Predictive Analytics  The Power to Predict Who Will Click, Buy, Lie, or Die 
Eric Siegel 
 - U.S.A.  John Wiley & Sons  2013 
 - 302tr.  hardcover, illustration  24 cm 
<br/><br/> In this rich, fascinating—and surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day... Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections... 
<br/><br/><label>ISBN: </label>9781118356852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social sciences<br/>Psychology
<br/><br/><label>Dewey Class. No.: </label>303.49  / S571-E68