<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01185nam a2200313 a 4500</leader>
  <controlfield tag="005">20260119071617.0</controlfield>
  <controlfield tag="008">2025-06-25 11:38:09</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781118356852</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">303.49</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="b">S571-E68</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Siegel, Eric</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="e">Author</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Predictive Analytics</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="b">The Power to Predict Who Will Click, Buy, Lie, or Die</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="c">Eric Siegel</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">U.S.A.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="b">John Wiley &amp; Sons</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="c">2013</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">302tr.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="b">hardcover, illustration</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="c">24 cm</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">In this rich, fascinating&#x2014;and surprisingly accessible&#x2014;introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day... Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections...</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Social sciences</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Psychology</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2=" ">
    <subfield code="u">https://data.thuviencodoc.org/books/16542/4.jpg</subfield>
    <subfield code="y">Cover Image</subfield>
  </datafield>
  <datafield tag="911" ind1=" " ind2=" ">
    <subfield code="a">Nguy&#x1EC5;n Th&#x1ECB; Kim Ph&#x1B0;&#x1EE3;ng</subfield>
  </datafield>
  <datafield tag="957" ind1=" " ind2=" ">
    <subfield code="a">250414TBN</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">16393</subfield>
    <subfield code="d">16393</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">TVCD</subfield>
    <subfield code="b">TVCD</subfield>
    <subfield code="d">2026-01-20</subfield>
    <subfield code="g">0.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="p">TVCD-16393</subfield>
    <subfield code="v">0.00</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
