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  <titleInfo>
    <title>Predictive Analytics</title>
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    <subTitle>The Power to Predict Who Will Click, Buy, Lie, or Die</subTitle>
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  <name type="personal">
    <namePart>Siegel, Eric</namePart>
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    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
    <extent>302tr.</extent>
    <extent>hardcover, illustration</extent>
    <extent>24 cm</extent>
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  <abstract>In this rich, fascinating—and surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day... Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections...</abstract>
  <note type="statement of responsibility">Eric Siegel</note>
  <subject>
    <topic>Social sciences</topic>
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  <subject>
    <topic>Psychology</topic>
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  <classification authority="ddc">303.49</classification>
  <classification authority="ddc">S571-E68</classification>
  <identifier type="isbn">9781118356852</identifier>
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