01495nam a2200301 a 450000500170000000800200001702000180003702000110005504000330006604100080009908200140010708200130012111000620013424500470019624501130024324500620035626000170041826000210043526000090045630000110046530000360047630000120051252004960052453400570102065000620107765300360113970000180117520260119065932.02021-05-06 12:37:01 a9786049957208 c299000 cThư Viện Cơ Đốc avie a658.401 2 bT439-T82 aAlex Osterwalder, Yves Pigneur, Grey Bernarda, Alan Smith aThiết kế giải pháp giá trị bValue Proposition Design : Cách tạo ra sản phẩm và dịch vụ mà khách hàng mong muốn cAlex Osterwalder, Yves Pigneur, Grey Bernarda, Alan Smith aHà Nội bThế Giới c2017 a311tr. bBìa mềm hình minh họa c24x19cm aCuốn sách tập trung vào 2 yếu tố quan trọng của khung mô hình kinh doanh là: phân khúc khách hàng và giải pháp giá trị. Bí quyết để tạo ra được những sản phẩm và dịch vụ mà khách hàng mong muốn chính là tìm ra sự phù hợp giữa hồ sơ khách hàng (mong muốn của khách hàng) và giải pháp giá trị (sản phẩm và dịch vụ) của doanh nghiệp aTên sách tiếng Anh: Value proposition design aKinh doanh -- Lập kế hoạch chiến lược aChiến lược kinh doanh aPigneur, Yves