01416nam a2200325 a 450000500170000000800200001702000180003702000110005504000330006604100080009908200130010708200130012011000280013324500340016124500740019524500610026925000340033026000170036426000220038126000090040330000110041230000450042330000160046849000280048452004550051253400480096765000190101570000230103471000330105720260119065940.02021-05-06 12:38:16 a9786049317583 c199000 cThư Viện Cơ Đốc avie a658.4063 bD657-T17 aHarvard Business Review aĐổi mới sáng tạo bSáu quan niệm sai lầm trong phát triển sản phẩm cStefan Thomke, Donald Reinetsen, Lance A. Bettencourt... aTái bản lần thứ 1 aHà Nội bCông thương c2019 a195tr. bBìa mềm màu trắng, xanh lá c20.5x26.5cm aHarvard Business Review aGồm các bài viết về chuyên đề đổi mới sáng tạo trong doanh nghiệp: những tác nhân đổi mới sáng tạo, GE tự đổi mới phá vỡ thế nào, bản đồ đổi mới sáng tạo lấy khách hàng làm trung tâm, 6 quan niệm sai lầm trong phát triển sản phẩm, những yếu tố triệt tiêu sự đổi mới sáng tạo... aTên sách tiếng Anh: = On innovation aSản phẩm aUlwick, Anthony W. aHavard Business Review Press