01610nam a2200313 a 450000500170000000800200001702000180003702000110005504000330006604100080009908200100010708200130011710000130013011000240014324500730016724501200024024500240036025000260038426000170041026000220042726000090044930000110045830000410046930000160051052006820052653400440120865000280125270000160128020260119065945.02021-05-06 12:39:11 a9786049963438 c159000 cThư Viện Cơ Đốc avie a659.1 bA316-R56 aRies, Al aAl Ries, Jack Trout aĐịnh vị - Cuộc chiến giành tâm trí khách hàng bLàm sao để có thể quan sát và lắng nghe trong một thế giới quá tải thông tin cAl Ries, Jack Trout aTái bản lần 3 aHà Nội bCông Thương c2020 a351tr. bBìa mềm màu trắng, đỏ c20,5x18.5cm aKhái niệm Positioning (Định vị) lần đầu tiên được giới thiệu bởi chuyên gia chiến lược Marketing người Mỹ là Jack Trout qua một bài viết đăng trên tạp chí Industrial Marketing năm 1969. Sau đó, Jack Trout cùng với Al Ries phát triển khái niệm này trong cuốn sách Định vị thương hiệu – cuộc chiến trong tâm trí khách hàng xuất bản năm 1981, và kể từ đó định vị đã làm thay đổi hẳn phương thức marketing truyền thống và đi vào cuộc sống của các doanh nghiệp. aTên sách tiếng Anh: Positioning aKinh doanh -- Marketing aTrout, Jack