01370nam a2200289 a 450000500170000000800200001702000100003704000060004704100100005308200100006308200130007310000170008610000150010310000160011824500470013424501870018124500750036825000340044326000170047726000170049426000090051130000110052030000180053130000160054952004920056565000230105720260119070354.02021-11-12 15:33:41 c69000 a1 a0 vie a658.4 bW111-K49 aChan Kim, W. d(1952-...) eTác giả aChiến lược đại dương xanh bHow to Create Uncontested Market Space and Make Competition Irrelevant : Làm thế nào để tạo khoảng trống thị trường và vô hiệu hoá cạnh tranh cW. Chan Kim và Renee Mauborgne/Người dịch: Phương Thúy aTái bản lần thứ I aHà Nội bTri Thức c2007 a349tr. bBìa mềm c14,5x20,5cm aĐưa ra những bí quyết về chiến lược kinh doanh để có được thành công trong quản trị doanh nghiệp: Vạch lại ranh giới thị trường, tập trung vào bức tranh lớn, tìm kiếm khách hàng tiềm năng, thiết lập trật tự ưu tiên về chiến lược, vượt qua những trở ngại trong nội bộ tổ chức, điều hành thành chiến lược. aThị trường