Khác Biệt hay là Chết <subTitle>Differentiate or Die</subTitle> </titleInfo> <titleInfo> <title/> </titleInfo> <name type="personal"> <namePart>jack Trout</namePart> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> </name> <name type="personal"> <namePart>Rivkin, Steve</namePart> </name> <typeOfResource>text</typeOfResource> <originInfo> <place> <placeTerm type="code" authority="marccountry">6:0</placeTerm> </place> <place> <placeTerm type="text">Tp. Hồ Chí Minh</placeTerm> </place> <publisher>Tp. Hồ Chí Minh</publisher> <dateIssued>2019</dateIssued> <edition>Tái bản lần thứ 10</edition> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">vie</languageTerm> </language> <physicalDescription> <extent>343tr.</extent> <extent>14,5x20,5cm</extent> </physicalDescription> <abstract>Phân tích những yếu tố cơ bản trong việc làm nên sự khác biệt hoá thương hiệu của bạn để khách hàng có thể nhận diện dễ dàng, tạo nên sức mạnh trong quảng cáo tiếp thị sản phẩm</abstract> <note type="statement of responsibility">Jack Trout, Steve Rivkin</note> <subject> <topic>Quản lí</topic> </subject> <subject> <topic>Tiếp thị kinh doanh</topic> </subject> <subject> <topic>Thương hiệu</topic> </subject> <classification authority="ddc">658.8</classification> <classification authority="ddc">J12-T86</classification> <identifier type="isbn">9786045887547</identifier> <identifier type="isbn"/> <identifier type="uri">https://data.thuviencodoc.org/books/930/khac-biet-hay-la-chet-tai-ban-2019-ebook-pdf-epub-awz3-prc-mobi.jpg</identifier> <location> <url displayLabel="Cover Image">https://data.thuviencodoc.org/books/930/khac-biet-hay-la-chet-tai-ban-2019-ebook-pdf-epub-awz3-prc-mobi.jpg</url> </location> <recordInfo> <recordContentSource authority="marcorg"/> <recordCreationDate encoding="marc">2021-0</recordCreationDate> <recordChangeDate encoding="iso8601">20260119065824.0</recordChangeDate> </recordInfo> </mods>