| 000 | 01459nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20260119071117.0 | ||
| 008 | 2023-09-21 13:05:50 | ||
| 020 | _a9780385347754 | ||
| 041 | _aeng | ||
| 082 | _a303.342 | ||
| 082 | _bJ42-H47 | ||
| 100 | _aHeinrichs, Jay | ||
| 100 | _eAuthor | ||
| 245 | _aThank You for Arguing | ||
| 245 | _bWhat Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion | ||
| 245 | _cJay Heinrichs | ||
| 260 | _aU.S.A. | ||
| 260 | _bThree Rivers Press | ||
| 260 | _c2013 | ||
| 300 | _a408tr. | ||
| 300 | _bPaperback | ||
| 300 | _c24cm | ||
| 520 | _aThank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The timetested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of ""code"" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy | ||
| 650 | _aRhetoric | ||
| 650 | _aCommunication in personnel management | ||
| 650 | _aBusiness & Economics -- Leadership | ||
| 856 | 4 |
_uhttps://data.thuviencodoc.org/books/12219/57.jpg _yCover Image |
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| 911 | _aNguyễn Thị Kim Phượng | ||
| 957 | _a230911TBN | ||
| 999 |
_c12070 _d12070 |
||