| 000 | 01475nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20260119071515.0 | ||
| 008 | 2024-10-24 13:31:13 | ||
| 020 | _a9780061353246 | ||
| 041 | _aeng | ||
| 082 | _a153.83 | ||
| 082 | _bA696-D17 | ||
| 100 | _aAriely, Dan | ||
| 100 | _eAuthor | ||
| 245 | _aPredictably Irrational | ||
| 245 | _bThe Hidden Forces That Shape Our Decisions | ||
| 245 | _cDan Ariely | ||
| 250 | _aRevised and Expanded Edition | ||
| 260 | _aU.S.A. | ||
| 260 | _bHarper Perennial | ||
| 260 | _c2010 | ||
| 300 | _a349tr. | ||
| 300 | _bpaperback | ||
| 300 | _c20 cm | ||
| 520 | _aEvery day, thousands of decisions-both big and small-make up our daily lives. We may think we make the most rational decisions, but in reality our brain frames our options in completely irrational ways before we even make a choice. In Predictably Irrational, Dan Ariely reveals that this irrational decision-making is actually based on predictable patterns, and by recognizing these patterns we can all make better decisions in every aspect of our lives. You will learn: ʺ Why comparing options leads to bad decisions ʺ Why a free gift might end up costing you more than you ever planned to spend ʺ How marketers use your brain's irrational thought patterns to manipulate you, and how you can fight back | ||
| 650 | _aPsychology | ||
| 856 | 4 |
_uhttps://data.thuviencodoc.org/books/15654/250.jpg _yCover Image |
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| 911 | _aLê Phước Thắng | ||
| 957 | _aTVCD 2024 | ||
| 999 |
_c15505 _d15505 |
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