Predictably Irrational The Hidden Forces That Shape Our Decisions
Ariely, Dan
Predictably Irrational The Hidden Forces That Shape Our Decisions Dan Ariely - Revised and Expanded Edition - U.S.A. Harper Perennial 2010 - 349tr. paperback 20 cm
Every day, thousands of decisions-both big and small-make up our daily lives. We may think we make the most rational decisions, but in reality our brain frames our options in completely irrational ways before we even make a choice. In Predictably Irrational, Dan Ariely reveals that this irrational decision-making is actually based on predictable patterns, and by recognizing these patterns we can all make better decisions in every aspect of our lives. You will learn: ʺ Why comparing options leads to bad decisions ʺ Why a free gift might end up costing you more than you ever planned to spend ʺ How marketers use your brain's irrational thought patterns to manipulate you, and how you can fight back
9780061353246
Psychology
153.83 / A696-D17
Predictably Irrational The Hidden Forces That Shape Our Decisions Dan Ariely - Revised and Expanded Edition - U.S.A. Harper Perennial 2010 - 349tr. paperback 20 cm
Every day, thousands of decisions-both big and small-make up our daily lives. We may think we make the most rational decisions, but in reality our brain frames our options in completely irrational ways before we even make a choice. In Predictably Irrational, Dan Ariely reveals that this irrational decision-making is actually based on predictable patterns, and by recognizing these patterns we can all make better decisions in every aspect of our lives. You will learn: ʺ Why comparing options leads to bad decisions ʺ Why a free gift might end up costing you more than you ever planned to spend ʺ How marketers use your brain's irrational thought patterns to manipulate you, and how you can fight back
9780061353246
Psychology
153.83 / A696-D17